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Anthropologists working in business unite! Advertisers, strategists, consultants, analysts, marketers... where are you?
Anthropologists working in business unite! Advertisers, strategists, consultants, analysts, marketers... where are you?
Profile Information
- Hometown:
- Minneapolis
- About Me:
- I am the Cultural Anthrpologist for a branding agency called OLSON. We build communities around national brands through a process called Brand Anthropology.
I also am a partner in a small consulting agency called Acorn Strategy. We enable communities to “Just Grow” by helping them find their core values, and by strategically mobilizing their mission and passions to enable the development of strong personal relationships.
- Website:
- http://www.acornstrategy.com
- Area(s) of Training
- cultural anthropology, ethnography
- Area(s) of Expertise
- Future studies, Latin America, Christianity, Youth
- Most Recent Degree
- ABD
- Current Area of Employment
- Branding, Advertising and Marketing
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i was curious if i could ask you if you encounter any brand or design agencies doing 'brandthropology' that are not actually anthropologists? Or do not involve anthropologists? And if so, have you been able to voice any concerns in this regard?
Thanks for any response, in advance,
Chloe
Let me know if you have any questions/want advice/etc. about the meeting and I'll be happy to attempt to answer :)
Cheers!
I just organized a panel for SfAA, hope it gets accepted. There will be several of us consumer anthropologists there, talking about business applications. Will you be attending the meetings? If so, we should try to connect.
Everything I do, I make up as I go along--my job never existed before, and I really worked hard at branding myself here. After 6 years, can say I can say I have been quite successful at selling the value of an anthro perspective.
what agency are you with? we currently are working with Saatchi and Saatchi--I only work indirectly with them, since I am not in the marketing division (i am in strategy and research)