Introductions!

[emilie hitch]

Hey guys-- I'm so excited to see people joining this group!
I started working as the resident anthropologist for a marketing and brand strategy agency called OLSON (www.oco.com) about 6 months ago. I pitched my skills and background to about 4-5 agencies and companies here in Minneapolis this winter, and OLSON created a job for me-- I am basically making it up as I go along!
I also am a part of a small consulting group that works with non-profits... community building and strategic planning, mostly.
I am really interested in connecting with others who are putting their anthropological training to work in business areas other than just ethnography. I hope we can share ideas and strategies to make our presence more powerful in business areas. I figure we're not in competition, but in collaboration with the notion that by making each of us better at what we do, we can elevate the position of the anthropological perspective in business.
Em

[Dr. Donna M. Romeo]

I am excited about the potential for this forum you have created here--perhaps it will become the perfect vehicle for collaborative sharing of ideas. Truly, I have not found many venues where it is easy to connect with other anthros within this space of business application, to share ideas, methods, best practices, etc. There seems to be much more interconnection between "design anthros" vs. marketing/strategy/research anthros. Your thoughts?

[Amy Goldmacher]

Hi Emilie--I am interested in how you pitched yourself to companies. Do you have any guidelines that you can share? Thanks! And congratulations on the job!
Amy

[Janice Keiyau Sin]

Thanks for setting this up Emilie! Look forward to having discussions / the sharing of info among this group!